Strategy
Part of Planning a creator media kit as a claim register rather than a sales collage
Creator media kits strategy framework for UK tender research
Use this creator media kits strategy framework to research UK tenders, review previous contracts and choose relevant, supported evidence for a creator kit.
What to take away
- Public sector contracts in England are advertised on two GOV.UK services. Find a Tender carries notices for new procurements under the Procurement Act 2023 (from 24 February 2025), while Contracts Finder keeps earlier notices and awards that are still useful for research.
- Scotland, Wales and Northern Ireland have their own portalsPublic Contracts Scotland, Sell2Wales, and eSourcing NI and eTendersNI.
- Use a repeatable sequenceselect the relevant portal, review what previous contracts bought, match the scope to supported creator evidence, then prepare the kit records.
- A kit built for that route carries evidence, not adjectivesdated figures, permissions, a verified company record and minimal personal data.
- The consumer-law test for claims is in sections 226 and 227 of the Digital Markets, Competition and Consumers Act 2024.
Pick the route before designing the kit
For UK public-sector tender research, a creator media kits strategy framework can help a creator identify where opportunities are advertised, review previous contracts and shape kit material around supported evidence. Use the sequence: choose the route, inspect relevant previous contracts, match their scope to the creator's offer, then prepare evidence for the kit. It covers research and evidence preparation, not completing or submitting a tender response.
Contracts Finder lets suppliers search for information about contracts with the government and its agencies, including earlier tenders and awards. A free account gives email updates and saved searches. For new procurements under the Procurement Act 2023, the notices sit on Find a Tender instead, and the value thresholds are reset every two years, so read the current figures on GOV.UK.
| Route | Covers | Threshold or area |
|---|---|---|
| Contracts Finder | Government and agency contracts, including earlier notices and awards | Mainly procurements started before 24 February 2025 |
| Find a Tender | Public and utilities contracts; the central platform for new procurements | Notices under the Procurement Act 2023, from 24 February 2025 |
| Public Contracts Scotland | Public sector bodies in Scotland | Scotland |
| Sell2Wales | Public sector bodies in Wales | Wales |
| eSourcing NI and eTendersNI | Public sector bodies in Northern Ireland | Northern Ireland |
Find a Tender replaced the EU's Tenders Electronic Daily for high value contracts in the UK on 1 January 2021, and an enhanced version became the central platform for new procurements on 24 February 2025. A kit aimed at England should therefore name the two GOV.UK services and ignore the devolved portals unless it targets those nations.
Use Contracts Finder as research
Contracts Finder is also a research tool. It lets a supplier look up details of previous tenders and contracts in different sectors, and Find a Tender shows what is open or coming up now. Searching and applying do not require an account.
Search with the words buyers use, such as influencer, social media, content creation, digital marketing and campaign. Add CPV codes for a tighter result: 79341000 for advertising services, 79341400 for advertising campaign services, 79342000 for marketing services and 79416000 for public relations services. Filter by stage (future opportunity, open, closed or awarded), region and value. Awarded contracts show what a buyer paid for before.
Use Contracts Finder as one part of a repeatable sequence:
- Route:Choose the portal that covers the nation and contract type the creator is targeting, using the route table above.
- Review:Search previous contracts in the relevant sector. Record what was bought and, where the listing provides it, the work's scope and audience or location.
- Match:Compare that scope with the creator's offer. A tender is a fit only if its value, length, region and evaluation criteria suit a creator: check the minimum turnover and insurance asked for, the deadline, and whether it is a framework you cannot join late. Include only relevant claims supported by dated performance figures and their analytics exports; check that each image, clip and track has a permission record. Exclude claims that are unrelated or unsupported.
- Prepare:Check the supplier and any named partner's company records, minimise personal data, and state usage, exclusivity and limits.
This produces kit material for research and evidence preparation; it does not replace the buyer's tender documents or tender response.
What the kit should carry
A formal buyer cannot rely on adjectives, so the kit carries records:
- Dated performance figures, each with the export behind it.
- A permission record for every image, clip and track.
- A company record for the supplier and any named partner, checked on the Companies House service.
- Only the personal data the buyer needs.
- Terms stated up frontusage, exclusivity, limits.
The detailed rules for each item, from sections 226 and 227 of the DMCC Act 2024 to copyright and the data minimisation principle, sit in the UK rules guide.
Example: research and evidence preparation
Illustrative creator example: a creator working through an agency researches a council local-awareness campaign. The agency checks Contracts Finder for the opportunity and reviews previous contracts in the sector, noting what was bought. It compares that scope with the creator's offer and includes only relevant, supported claims in the kit; every figure has its analytics export, and any claim it cannot evidence is removed.
The agency adds its company number and the licence for each asset.
The kit itself can be laid out in any design tool, such as Canva templates or Beacons, and exported as a PDF. Keep the evidence pack, with the analytics exports and permission records, as a separate folder that the buyer can ask for.
Write the checks into a claim register, assign each to a named person using the team roles, and review the list against the strategy mistakes. The advertising rules article covers marketing codes. Choose software only after the evidence is gathered; see the creator media kit tools guide.
