Strategy
Creator media kits strategy framework for UK tender research
Use this creator media kits strategy framework to research UK tenders, review previous contracts and choose relevant, supported evidence for a creator kit.
Archive
October 2026
Foundations
Creator media kit market size in England is unknown: what ONS, HMRC and Companies House data can count
No dataset sizes the creator media kit market in England. See what ONS business counts, HMRC income rules and Companies House records cover, and a study to run.
Rules and ethics
Media kit rate cards and HMRC: the trading allowance, the VAT threshold and creator invoices
How a UK media kit creator's rate card, usage rights and invoices meet HMRC rules: gifted products and the £1,000 trading allowance, measuring the £90,000 VAT threshold, overseas brand deals and platform payouts.
Audience research
Why a London rate card does not carry to Manchester, Glasgow or Cardiff
A media kit creator rates London differently: brand budgets, agency presence and ONS regional data show why Manchester, Glasgow and Cardiff need their own numbers.
Outlook
Timing a Scottish media kit around Edinburgh and Glasgow brand cycles
Influencer media kit timing in Scotland runs on Edinburgh festival and Glasgow brand cycles. Here are the months to send and the proof to include.
Rules and ethics
Three HMRC records a UK creator should keep before quoting media kit rates
Media kit creator rates need three HMRC record sets: income, expenses and VAT, plus the trading allowance and Making Tax Digital rules that shape what you quote.
Rules and ethics
How UK creators can use the CAP Code and ASA rulings to check a media kit
Media kit creator guide: which CAP Code rules apply to audience figures, what named ASA rulings show about labelling, and a figure-by-figure checklist.
Rules and ethics
How ICO guidance shapes what a UK media kit says about follower data
An influencer media kit must describe follower data under ICO UK GDPR rules. Here are lawful bases, anonymisation, PECR consent and example sentences.
Audience research
Bilingual audience evidence for a Welsh media kit, with one anonymised Cardiff example
How a media kit creator in Wales can show bilingual reach with ONS cultural identity data, a bilingual table template and one anonymised Cardiff campaign example.
Audience research
A Liverpool and Newcastle media kit checklist for regional retail campaigns
An influencer media kit for Liverpool and Newcastle retail pitches: ONS local data, named regional campaigns and a checklist for proving local reach.
Tools and providers
A guide to what a London brand partnership meeting expects from a media kit
Media kit creator guidance for London brand partnership meetings: format, evidence, rate and VAT presentation, named agencies and IAB UK trade body material.