Foundations
Press kit vs media kit: which do UK creators need?
Press kits serve journalists and editors, while media kits serve brands and sponsors. This comparison explains which format UK creators need for each request.
Topic
Foundations
Press kits serve journalists and editors, while media kits serve brands and sponsors. This comparison explains which format UK creators need for each request.
Strategy
A practical guide to a good UK influencer media kit, covering audience data, regional detail, disclosure, useful tools and a six-step first-page checklist.